Ready for a Messaging and Positioning Framework (MPF)?
Wheels Up Collective Marketing Agency
Do you ever get the feeling that prospects don’t really understand what your company does?
Without a doubt
Occasionally
Definitely not
Do people’s eyes glaze over when you describe what you do?
You betcha
It happens
Nope, people are always engaged
Can your sales team deliver Academy Award-winning elevator pitches?
Absolutely
They're pretty good, but there's always room for improvement
No way
Do you keep attracting the wrong types of interest? (Bad fit, poor conversion?)
Unfortunately, yes
It happens
No, we're attracting the right people
Do your sales people end up losing deals over pricing?
Yes, too often
Occasionally
Nope
Do you have a “competitor problem”? As in, they’re getting all the deals?
You bet
Meh, it happens
They wish
Are you pulling your hair out because you’ve got a great product that just can’t get traction in your market?
Absolutely
Sometimes
No, I'm confident it will gain traction soon
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