Indi Local Vendor Market Research Form
Thank you for taking the time to complete this questionnaire, your feedback is invaluable to us and will help ensure we are building a product that is useful and addresses genuine needs. If you aren't familiar with us yet, hi! we're Indi Local and we're based in Northampton, UK. We're building a map-based app to help you find street food trucks and local pop-up events near you, save, share and get rewarded for visiting pop-ups. The majority of pop-ups are found by chance, or worse, hearing about them after they happen! Google isn't always helpful and if you try searching social media, you need to know exactly what you're looking for to avoid scrolling through endless posts dictated by an algorithm designed to steal your attention. Indi Local is specifically built for the pop-up culture movement, and we hope with your participation we'll improve visibility for small businesses, change consumer behaviours and make it easier than ever to support local.
General Information
What type of business do you operate? (Select all that apply)
Food Truck or Mobile Vehicle
Artisan / Handmade
Event organiser
Pub / restaurant / bar
Other venue type
Other business type (Please specify)
If "Other business type" please specify,
If "Food Truck or Mobile Vehicle", how many do you operate?
What is your business name?
How long have you been operating?
Less than 6 months
6 months to 1 year
1 to 2 years
2 to 5 years
More than 5 years
Which geographical area(s) do you primarily operate in?
Indi Local's Impact & Perception
Are you familiar with Indi Local?
Yes
No
Partially
How did you first hear about us?
Instagram
Facebook
Google (or any other Search Engines)
Word of Mouth
Someone from Indi Local came to my pop-up
Other (Please Specify)
If "Other" please specify
From what you have seen so far, do you feel like Indi Local could help with the visibility and growth of your business?
Yes
No
Marketing & Advertising
How do you currently advertise your business and pop-ups? (select all that apply)
Instagram
Facebook
Other social media (LinkedIn, Pintrest, TikTok, X (Twitter))
Online Advertising (Google Ads, Display Ads, YouTube Ads, Native Ads)
Print Media (Local Newspapers, Magazines, Brochures/ Flyers)
Radio (Local Radio Stations, Podcast Sponsorship)
Email Marketing
Influencer Marketing
Outdoor Advertising (Billboards, Transit Advertising)
Direct Mail
Events and Sponsorships
Content Marketing
None of the Above
How satisfied are you with the effectiveness of your current advertising methods? (1 being not effective, 5 being highly effective)
1
2
3
4
5
Approximately how much do you spend on advertising (across all methods) per month?
£0
Less than £50
£50 - £100
£100 - £200
£200 - £500
More than £500
If you know it, what "account reach" are you getting on social media? (You can find this in Instagram or Facebook dashboards)
Do you currently collect customer reviews? If yes, how?
Features
Please rate the following features 1 - 5. 1 = "Not important" and 5 = "Very important".
Collect Reviews
Display my Instagram feed (images and video) within my Indi Local profile.
Ability for users to place their order with me before they arrive
Ability to offer rewards for loyal customers, e.g. limited time offers or loyalty stamps to encourage repeat business
Ability to "Go live now" to share my live location with all users.
"Ping" or notify users when you are nearby (within their radius)
Stats / analytics about app usage and user behaviours
Paying for premium listings for better visibility
Are there any there any features not mentioned above that you would like to see?
Using Indi Local
Are you interested in opening a business account with Indi when the app is launched?
Yes
No
Maybe
Is this a platform you would pay for?
Yes
No
Maybe
If "Maybe", please help us understand what will help your decision?
Which type of pricing model would suit your business best?
Monthly subscription, unlimited pop-up sharing
PAYG per pop-up
Bulk-buy credits to use towards pop-ups
A personal service where my pop-up schedules are uploaded for me
Would not pay for this
Which mobile platform do you use?
Android
iOS
Other
Do you have any other comments or feedback for us?
Contact Information (Optional)
Your contact information is optional but would be immensely helpful if we need further clarification or if you are open to participating in a follow-up interview.
First Name
Last Name
Email
Phone Number
I want to subscribe to the mailing list and hear about when the app is released
Submit answers
Powered by