School Values and Audience Assessment
This form is designed to gather information about your school's core values and target audience to assist in developing an effective social media marketing strategy. By understanding your school's unique values and the preferences of your prospective families, we can tailor our marketing efforts to resonate with the right audience and showcase what sets your school apart. Your responses will help us create a comprehensive plan to promote your school and attract mission-aligned families. Thank you for taking the time to provide us with this valuable information.
First name
Last name
Email
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Name of School / Program and Website
Demographics:
Preschool (3-5 years old)
Elementary School (Grades K-5)
Middle School (Grades 6-8)
High School (Grades 9-12)
Parental Preferences:
Strong academic curriculum
Emphasis on Jewish values and traditions
Focus on hands-on experiential learning
Personalized approach with smaller class sizes
Are there any other reasons parents choose your program?
Jewish Community Engagement:
Highly involved in the local Jewish community
Seeking a school that emphasizes Jewish values, traditions, and education
Prefer a more secular approach with less emphasis on Judaism
Not a significant factor in their decision-making
Not sure
Communities Interests and Hobbies:
Arts and creative activities
Sports and physical activities
STEM (Science, Technology, Engineering, Mathematics)
Music and performing arts
Any other specific Interests or Hobbies not mentioned?
Communication Channels:
Social media platforms (Facebook, Instagram, etc.)
Email newsletters
Blogs
School website
Online portals
School website and online portals
Zoom Events
Challenges and Concerns (that prevent parents from enrolling):
Affordability and tuition costs
Distance and commuting logistics
Academic expectations and rigor
Integration into the American education system
Any other parent concerns that could prevent families from enrolling?
Parental Involvement:
Highly important - parents seek opportunities to actively participate
Moderately important - parents appreciate involvement but have limited availability
Not a significant factor in their decision-making
Not sure
Academic Expectations:
Rigorous curriculum with a strong emphasis on academics
Specialized programs in STEM, arts, or other subjects
Well-rounded education with a balanced focus on various subjects
Not a significant factor in their decision-making
Any other Academic Expectations not mentioned
Community Diversity:
Value a diverse and inclusive community
Prefer a more homogeneous community
Not a significant factor in their decision-making
Not sure
Enrollment Triggers:
Milestones or life events (e.g., starting a new school year, moving to a new area)
Recommendations from friends or family
Positive reputation and word-of-mouth
Special events or open houses hosted by the school
Any other enrollment triggers that bring families to your school?
Competition:
Other Jewish programs in your local area that are in direct competition to your program
Other private programs (non-Jewish) in your local area?
Public Schools with strong academic programs in your local area?
How does your school differentiate itself from other educational institutions in your local area?
Unique educational approach or curriculum
Specialized programs or enrichment opportunities
Emphasis on specific values or character development
Strong community engagement and partnerships
Any additional highlights for features differentiating you from the competition?
Teaching Staff Qualities (please select the top 3 only)
Subject Matter Expertise 1
Passion for Teaching and Education
Strong Communication Skills
Classroom Management Skills
Adaptability and Flexibility
Empathy and Understanding
Ability to Differentiate Instruction
Collaborative and Team Player
Knowledge of Jewish Values and Traditions
Experience with Experiential and Hands-On Learning Approaches
Any other insights about your program could be important to include in assessing your school values and audience?
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