Social Media Audit-AJCEO Biz Coaching

Social Media Audit

Get a COMPLIMENTARY Social Media Audit from one of our Experts and see how you can improve your Social Media Management for better Conversion.

First name

Last name

Phone Number

List all Social Media Handles for the platforms checked above.

Is the profile picture/logo high quality and consistent with your brand identity?

Is your cover photo or header image (if applicable) relevant and updated regularly?

Are your branding elements (colors, fonts, logos) consistent across all social media platforms?

Is the tone of voice in posts aligned with the overall brand voice?

What types of content are being posted (e.g., images, videos, articles, stories, live streams)?

How often is content being posted?

Is the content engaging, informative, and valuable to the target audience?

Is there a good mix of content types to keep the audience engaged?

Are there unique or innovative content formats being used (e.g., infographics, memes)?

Does the content align with the business goals and objectives?

Are key messages and calls to action clear and effective?

How frequently do you respond to comments, messages, and mentions?

Are there any patterns in the times of day when engagement is highest?

What are the average likes, comments, shares, and saves per post?

What is the engagement rate compared to industry benchmarks?

How has the follower count changed over time?

Are there any significant spikes or drops in followers that need investigation?

What is the average reach and number of impressions per post?

Which types of posts have the highest reach and why?

How much website traffic is driven from social media?

Are there trackable conversions (e.g., sign-ups, sales) from social media efforts?

Which posts have performed best in terms of engagement and why?

Are there any underperforming posts that need analysis?

Who are the main competitors on social media?

How do your social media metrics compare to those of competitors?

What types of content are competitors posting that are successful?

How are competitors engaging with their audience?

Are you running social media ads? If so, what is the ROI?

Which ads have the highest click-through rate and conversion rate?

Are the target audiences for ads well-defined and segmented?

Are there opportunities to refine ad targeting for better results?

What social media management tools are being used (e.g., Hootsuite, Buffer)?

Are these tools effectively helping with scheduling, monitoring, and analyzing social media?

Are analytics tools (e.g., Google Analytics, native platform insights) being used to track performance?

Are all posts compliant with relevant laws and regulations (e.g., copyright, data protection)?

Are there clear guidelines for disclosing sponsored content?

What are the key strengths of the current social media strategy?

What are the weaknesses or areas for improvement?

What opportunities exist to improve or expand the social media presence?

What threats or challenges could impact social media performance?

What are the short-term and long-term social media goals?

What key performance indicators (KPIs) will be used to measure success?

What adjustments or changes to the strategy could help achieve the set goals?

Are there new platforms or trends to consider incorporating into the strategy?

I agree that these questions were created to help provide a thorough social media audit for businesses understand their current performance and identify areas for improvement.

Is all profile information (bio, contact details, website link) complete and up to date?